Saturday, 19 of May of 2012

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The Nice UGG Loved By X Shesna

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Brady and UGG out of the contract it?

By making Tom Brady the centerpiece of a new advertising campaign, UGG is hoping to show its furry footware isn’t just for teenage girls anymore.Maybe they should have looked a little deeper into Brady’s background.

But the company, which actually started out making sheepskin boots for men to wear after surfing, believes it has found the right guy, calling the husband of supermodel Gisele Bundchen “a leader who is distinctive, authentic, and has effortless grace and style.” In a television ad scheduled to debut during the Patriots season-opener against the Miami Dolphins on Monday night, the quarterback models a handful of men’s UGG shoes, boots and slippers.

Brady Steps

It’s the first broadcast commercial for UGG, which is a division of Deckers Outdoor Corporation. Corresponding print ads are scheduled to run in a handful of men’s and sports publications, and the campaign also includes online content and billboards and “Tall Walls” in Los Angeles, Boston and New York.One ad near Madison Square Garden in Manhattan is about 10 stories high, featuring Brady, arms crossed, with jeans and a stern look.

The TV commercial called “Steps” – a 60-second version was released online in advance – has music from hip hop artist Mos Def in the background while Brady walks, runs and drops back on the sidewalk in a variety of UGG shoes. He does not speak, and his face is rarely shown until the end of the commercial, when he stares dimple-chinned into the camera from a football locker room.

Brady Steps

The football icon has always been more of an iconoclast when it comes to style, with choices that have turned him into the target of some (mostly) good-natured ribbing in the locker room. The two-time NFL Most Valuable Player was photographed for a men’s magazine cradling a goat in his arms and caught at carnival in Brazil sporting a ponytail – looks more in line with UGG’s old demographic than the new one it is trying to court.And then there’s the Justin Bieber haircut.As one Twitterer said, “Ugh, indeed.”

Brady has chosen to accept fewer endorsement opportunities than other high-profile athletes like LeBron James or Tiger Woods. And unlike rival Peyton Manning, who is as ubiquitous on NFL broadcasts during the commercial breaks as he is during the game, Brady has opted for smaller, targeted campaigns like Stetson cologne, Movado watches and Audi.When it comes to his new kicks, the three-time Super Bowl champion is a good corporate soldier.”It was always my favorite Christmas present to get,” the company’s release quotes him as saying. “I have been wearing the UGG for a long time.”

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Skinny Katie Holmes leaves the gym wear the UGG boots

Katie Holmes certainly worked up a sweat during her visit to an L.A. gym yesterday. With her damp hair scraped back, she looked worn-out as she shuffled to her car in a pair of Ugg boots after changing out of her sneakers. The 32-year-old’s purple T-shirt was drenched with perspiration as she left the fitness studio in Brentwood, California.

Skinny Katie

Exhausted! Katie Holmes looked worn out as she left a gym in Brentwood, California todayShe is known to favour running and now also regularly attends dances classes in a bid to stay thin.The actress’ skinny frame has been the subject of magazine headlines in the U.S. in recent weeks, but she clearly has no intention of slowing down her exercise regime.

Hot and sweaty: The star’s T-shirt was drenched as she headed to her car after the workout.She was in the city to promote her new film, Don’t Be Afraid Of The Dark, and work on her fashion label Holmes & Yang. She is said to follow a raw-foods diet on occasion and generally eats low- carb, high-protein, according to recent reports. Katie is back in Los Angeles after a stay in New York with her daughter Suri, five.


Skinny Katie

Her husband Tom Cruise is still working on his upcoming musical, Rock Of Ages. He is also gearing up to promote Mission: Impossible – Ghost Protocol, the latest in his hit franchise.  Katie is expected to soon start filming Responsible Adults, romantic comedy starring Chace Crawford, about a guy who realizes that his crush was his babysitter 15 years ago.

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Most young people will choose UGG Boots in the winter

In Kim Toney’s fashion class at Ladue High Watkins High School, most students can be found at wearing some kind of boots. On one particular morning, five of the girls in her class were wearing five varieties of the Ugg brand. The shoe company, based in Australia, has become the go-to name for comfortable-yet-stylish footwear. Oprah Winfrey even chose the boots as one of her famous “favorite things” this year.The students said that they or their parents bought the footwear for anywhere from $100 to $140, and with the variety of uses for them, that’s quite a value.

UGG Boots Clearance

A lot of them only own one or two pairs of the Uggs, but Clare Niemeyer, a sophomore at Villa Duchesne, said she owns seven pairs: sand boots, brown boots, black boots, grey knit boots, black knit boots, lace-up brown boots and moccasins.”They’re really comfortable, and slimming,” Niemeyer said.Other girls said the love Uggs because they’re “comfortable” and “warm.”

Niemeyer and Kaitlin Springer, another sophomore at Villa Duchesne, even wear these boots with shorts.”When it’s not too cold, they’re good for running around in,” said Niemeyer in defense of the popular shorts-Uggs combination.”You can wear them with pretty much anything,” said Victoria Wolsky, a freshman at Ladue Horton Watkins High School.

“They’re easy to tuck jeans into,” added Libby Phelan, another freshman at Ladue.In addition to jeans and shorts, a lot of the students enjoy wearing leggings with the boots. For tops, a lot of the girls usually go casual with t-shirts or sweatshirts, but they also wear dressier shirts and sweaters with them for nicer looks.The boots aren’t just popular amongst high school students. Many of the girls interviewed said they shared at least one pair with their sisters and/or mothers.More information about Uggs can be found at the our website.

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